We build the bikes we'd want.

Most of what gets sold as a serious bike is designed to be replaced. A new standard every other season, a frame that's obsolete before it's worn out, and a material that hides its damage until the day it doesn't. If you've been riding long enough, you've watched that cycle a few times and started wanting out of it.

So we make titanium frames, one at a time, drawn to the numbers a real fitter measured on you. Titanium because it doesn't fatigue, doesn't corrode, and takes a knock without becoming a question mark — a frame you should still want in twenty years ought to be made of something that lasts that long. Custom because a frame that doesn't exist yet can be drawn around your position, your tire size and your mounts, instead of you being fitted to whatever came off the shelf.

And finished, properly. Six colorways, no custom paint. Each one is transparent color over titanium polished to a mirror first, with no metallic or pearl pigment anywhere in it — every bit of shine is the metal coming back up through the color. The logos aren't decals either: they're masked off before the color goes on, so they're bare polished titanium under the same clear coat, perfectly flush. Six is not a limitation we apologise for — it's what lets us develop each one until it's right. Everything else on the bike is yours: any groupset, any wheels, any cockpit, as light as you want to chase.

I'm Dimitri Blondeel — the founder, and a Belgian by birth. I grew up where cycling is the national sport and I've been obsessed with bikes for as long as I can remember. This started, honestly, as a way to fund an expensive habit: “could I have exactly the bike I want made?” turned into “let me make one for you too.”

We're a small, founder-run operation in Kirkland, WA, and the frames are drawn for the riding we actually do here — wet pavement, long climbs, forest-service gravel, and weather that finds out a bad finish fast.

Designed in the Pacific Northwest, fabricated and finished in China by a specialist titanium framebuilder, built up and handed over here in Kirkland. The frames are not welded in Kirkland. They are fabricated and finished by a titanium framebuilder in China, to an engineering drawing I release and a finish specification I control, because that is where the people who do this work best are. That they also do it for less is why the price is what it is rather than double. It says Designed in the Pacific Northwest on the chainstay, which is the accurate word.

What happens here is everything either side of that: the design, your fit, the finish spec and color approval, the component sourcing, the entire build-up of the bike, and the handover. You collect it in person rather than opening a box — we set your position from the same fit data the frame was drawn to, you ride it before you leave, and when something needs adjusting next year we're a short drive away rather than a support ticket.

Design finalization takes about two weeks. The frame takes up to twelve after that, then about a week here to build it up. That is how long it takes to do properly, and I'd rather tell you now than manage your expectations in week nine.